Fractional Chief Marketing Officer
Senior marketing leadership for organizations that need strategy, direction, coordination, and accountability without hiring a full-time CMO.
Your goals lead
Before I recommend anything, I learn your company and how it really works. Your goals, your budget, and your needs drive the plan.
More about the processHands-on
From web strategy, SEO, GEO, social media, and Claude Code to TV, radio, PR, video, audio, vehicle wraps, and signage. I know what a finished product looks like.
See the hands-on workMost organizations already have vendors, platforms, and plenty of activity. What’s missing is one senior person making them work together toward something the business can measure.
Method
Know yourself. Know your client. Know your audience. Temet nosce.
Strategy, not technology. Start with a plan, not a website.
The best medium is the one that works. Start simple.
Measure. Adjust. See what works, and do more.
Career perspective
I’ve recruited, managed accounts and sold, advertised, led marketing teams, and built an agency. Each seat taught me something the next one needed. Now I put all of it to work as your senior marketing leader.
Industries
A decade recruiting, then recruitment advertising, then the client commissioning it. Greg has held every seat.
Sales-driven marketing for a life insurance business: direct mail, launches, and the sales tools behind them.
Specialty practices and biotech, where trust is earned slowly and results still have to be measured.
Technical buyers and six-figure projects, reached market by market with content that does the qualifying.
Marketing for a staffing firm’s engineering and manufacturing division, from photography captured on site at Ford, a major client, to printed collateral produced in Boston.
A heritage brand renewed for new and old audiences, from the label to the online store.
Firms where credibility is the product, and the marketing has to respect that.
Years placing hard-to-find engineers, learning to speak their language, then marketing through the first wave of interactive.
Marketing evolution
Selected work
Controlled Environment Systems project inquiries rose 44% in a year, with $0 in ad spend.
The business was profitable but stagnant, with no website and no social media. The digital foundation was built from zero.
Channel 5 Chronicle interview at the launch of To Beirut Bistro, Norwood.
Patient inquiries grew from 372 (2024) to 460 (2025), up 24%, while sessions grew about 6%. Inquiries grew four times faster than traffic.
Zo on the Go food truck wrap: design and fabrication management.
Working remotely from Boston, Greg built ConsultNet’s first website and drip campaigns. The vehicle wrap was one part of that strategy.
Greg art directed and managed the vendors for a complete refresh of TAC’s collateral, including photography on site at Ford, a major client.
One brand family across four offerings: AccuFile, AccuDesk, RightSource and ProLib.
More work in this area is on the way.
Featured stories
A 60-year, four-location specialty medical practice needed more patients from the website it already had, and a strong launch for a new office, without an advertising budget.
Greg led marketing strategy and creative for the practice: content, search, listings, social, video (doing all the audio editing himself), PR, and visibility in AI search. The engagement ended in summer 2026 when the practice changed agencies.
A five-year relationship spanning a post-acquisition brand and demand integration, along with its acquired sister company. The first piece of work was securing ownership of the client’s own domain.
Greg led brand and demand strategy across both companies: vertical-by-vertical content, a capture form for every market, automation, video, sales enablement, and search and AI visibility. He also drew all of the animation artwork digitally in Adobe Illustrator and animated it himself.
A Maine vanilla and flavoring maker founded in 1906 was profitable but stagnant: a product customers loved and could not find online, with no website and no social media. The family needed it findable again without losing the heritage that made it worth finding.
Greg built the digital foundation from zero: website and online store, social media, brand and logo renovation, relaunch PR, video, and shipping-carton design. He worked alongside the family, who led operations and retail.
